Articles

Making Heads or Tails of Crowd-Speaking

 

With all the buzz lately about crowd-speaking campaigns, I thought I’d throw my two cents worth in and give you my take on the two major campaigns, Thunderclap and Headtalker, in a two part article.

Crowd-speaking is an easy concept to understand. Basically, you ask people to lend their contacts on various social media platforms to send out a message. The more people who support you, the more contacts your message reaches. You, of course, write the message you want to go out and can even set the date and time. Since the messages all go out simultaneously, whatever you are trying to gain exposure for has a chance to go viral.