Probably one of the most exciting times in the beginning of an author’s journey is creating their own book swag. The thought of seeing images of your book on the surface of different items, with a crowd going crazy to get something, anything of yours in their hands, can cloud your judgment. When it comes to swag, I am guilty of trying a large number of different types. Looking back now, I could have made better choices, at least financially speaking.
I divide swag into two categories, paper, and non-paper. This week we’ll be taking a look at the different types of paper swag and how to make some of it more effective.