Surviving the World of Events

Book Swag

Probably one of the most exciting times in the beginning of an author’s journey is creating their own book swag. The thought of seeing images of your book on the surface of different items, with a crowd going crazy to get something, anything of yours in their hands, can cloud your judgment. When it comes to swag, I am guilty of trying a large number of different types. Looking back now, I could have made better choices, at least financially speaking.

I divide swag into two categories, paper, and non-paper. This week we’ll be taking a look at the different types of paper swag and how to make some of it more effective.

Genre of the Month, June - SciFi

Recipe: Pan-Galactic Gargle Blaster

“Take the juice from one bottle of that Ol’ Janx Spirit. Pour into it one measure of water from the seas of Santraginus V. Allow three cubes of Arcturan Mega-gin to melt into the mixture (it must be properly iced or the benzene is lost). Allow four litres of Fallian marsh gas to bubble through it. Over the back of a silver spoon float a measure of Qalactin Hypermint extract. Drop in the tooth of an Algolian Suntiger. Sprinkle Zamphuor. Add an olive. Drink . . . but . . . very carefully.”

Hitchhiker’s Guide to the Galaxy

It is, of course, difficult to reproduce this drink here on Earth, and many other recipes are more than a little hard to drink. This recipe attempts to make a consumable drink you can make here on Earth! Grab your towel, your favorite glass, and these ingredients.