Now that you have chosen and presumably ordered your paper swag, you have probably noticed all the other goodies that can be made to advertise your book(s). When it comes to swag, I am guilty. From beer steins to pens and everything else in between, I have given it a whirl. So which swag is worth your while and, more importantly, money? That’s a decision you need to make for yourself. Of course I have some tips to help you make that choice.