By now you have had a chance to look at a lot of different types of swag. Perhaps you are wondering what could work better than some of the products you are currently using. It’s time to go back to your roots: your book(s).
The main idea of swag is to create exposure for your books. To do that, there needs to be something that connects people back to your writing. While a website, a logo or a link to social media may have its merits, something more substantial, something that makes people talk about and think about your novels, is better.
Your exercise today is to take a pen and some paper and write down all the things you associate with your books. Start with issues that the general population can associate with.