We have been discussing marketing strategies on a budget. Takeovers are a perfect addition to an author’s arsenal of free weapons that can search out sales and gain exposure.
A Facebook takeover is an actual event set up through an author’s page to promote a special occasion. Generally, it is used for book launches or cover reveals. I have also participated in some for charitable events, a cyber-con and a promotion of a live event coming in the near future.
Before you consider hosting your own, I strongly suggest attending a few to see how they run. They are not as easy to pull together as they seem. Whoever is hosting the event must be available throughout the entire time that it is running to make sure everything progresses smoothly and fill any slots guests don’t show up for. If it’s a two day event, I recommend a comfortable pillow to add to your chair.