Facebook hops are one of the few forms of marketing that an author doesn’t have to invest a lot of time in – at least not for the ones simply participating. Organizing one, however, is a different story.
Before agreeing to participate in one, an author needs to be fully committed to the role they will be playing. The hop only works if everyone does their part. Luckily, all that is required to be done is copying and pasting text to an author page and offering a few prizes. The better the prizes are, the more attention the hop receives. Technically, once all links are confirmed to be working, participants do not have to be present for the rest of the event. To make the most out of the exposure, popping in and engaging potential new readers is advised.