Surviving the World of Events, The 'Write' Information

Holiday Shows

It’s that time of year again. November 1st starts the holiday buying season. You don’t have to celebrate Christmas to be a part of the festivities. Weekends are packed with Bazaars and shows aimed at bringing buyers out to find the perfect gift for everyone on their list. Since most people can read, it seems fitting that books be at least a portion of that market. A signed book makes an even more special gift idea.

After finding a venue, you’ll need to make a few extra preparations to make the most of the event. A trip to the dollar store will make a big difference in your bottom line.

If you don’t have your own tablecloth, I suggest picking up one with snowflakes or presents on it. I advise you stay away from anything religious so as not to offend any potential buyers. This isn’t about your beliefs, it is about marketing your book(s). If you have your own tablecloth, paper confetti or garlands can spice it up.

The main difference between a regular show and a holiday one is how easy it is to up-sell. People are looking for gifts and stocking stuffers. Now is the time to package your books in sets of 2, 3, or more with multiple-book discount prices.

Let’s not forget the packaging. Wrap books in cellophane with ribbons and bows or even offer gift wrapping services. I recommend taking an assistant to handle those duties. Pre-cut wrapping paper and ribbon can make the job quicker, easier, and neater. Place stickers that read Author Signed Copy on anything pre-wrapped. The easier you make gift giving, the more people will buy.

If you want to further personalize gift giving options, have the wrapping paper and ribbon personalized with your book cover art. You can even have tags or cards made to match. It might giveaway what the gift is, but it’s sure to draw a crowd to your table and end up being a conversational piece in someone’s home.

If you have the room, a mini tree is a nice touch. Wrapped books lying underneath can help potential buyers visualize them in their homes. While ordering personalized supplies you can also order specially made ornaments to match.

If you are on a budget, make tags that can double as a bookmark to add with every purchase. To make it more festive, simply tie it to a candy-cane.

Remember the main theme is happy and jolly, so that’s what you will need to be. Put aside your problems for the day and bring out the good will.

Thanks for reading, and see you next week for another edition of “The Write Information.”