These days there seems to be a lot more good causes to support and a lot less money to do so with. I like to help, but my wallet doesn’t always agree. As an author, however, I have a unique opportunity that other people don’t. After doing a bit of research, I have found there are ways to raise funds for a worthy cause without dipping into personal reserves. In fact, I can actually make a little money, gain important exposure and help at the same time. It’s only a matter of thinking outside the box. Whether you have a large budget set aside for donations, or nothing at all, you can make a difference.
When I look back now, I realize that writing a book is the easy part of being an author. It’s what comes after that can make you pull out your hair and scream. Unfortunately, I walked in blind, never considering marketing and promoting my book as a necessary step that I needed to take. I wrote it, so people were going to buy it – right? Not so much. I had a small group of readers who claimed to love my books, but no real plan for the future. One of those supporters was a friend of mine from grade school. She believed in the story I had to tell and introduced me to the land of trade shows and festivals, offering to let me use a side table in her tent at an event where she was vending. She sold candles and clothes. I had my books and an appetite eager for success.