Facebook hops are one of the few forms of marketing that an author doesn’t have to invest a lot of time in – at least not for the ones simply participating. Organizing one, however, is a different story.
Before agreeing to participate in one, an author needs to be fully committed to the role they will be playing. The hop only works if everyone does their part. Luckily, all that is required to be done is copying and pasting text to an author page and offering a few prizes. The better the prizes are, the more attention the hop receives. Technically, once all links are confirmed to be working, participants do not have to be present for the rest of the event. To make the most out of the exposure, popping in and engaging potential new readers is advised.
The organizer of the event will pick the dates the hop will run for. The main message being posted will have an introductory paragraph (a theme of some sort); a spot for details of prizes (authors fill in what they are giving away); a teaser; instructions on how to enter; a link to the next stop on the hop; and information on when winners are being announced.
The instructions on how to enter should include:
- Like this page
- Like this post
- Comment below with your favourite (insert item that reflects theme of the hop)
- Tag your friends so they can win for additional entries. Please only tag friends you know would enjoy this event.
Between midnight and the start time on the first scheduled day, every author posts the message. The links in each message are meant to direct readers to another author and more prizes. The process continues until you arrive back at the beginning again. The hop only works if all authors participate. One broken link can destroy the event. As a participant, all writers should be aware of the commitment and honour it. In the event that the chain is broken, adjustments will have to be made to remove the non-participating author from the rotation. At the announced starting time, I suggest hopping through all the links. If a broken link is found, report it via facebook messenger to the organizer. Although not required, messages pinned to the top of the page are easiest to find for hoppers.
As with any type of multi-author event, each is expected to promote the hop to their fans, followers and friends to maximize exposure for everyone.
Individual authors are responsible for picking their own winners, notifying them and sending out prizes.
Thank you for reading. I hope you join me next week to continue exploring the world of book marketing.